KAEC
King Abdullah Economic City
Project Title
KAEC TURQUOISE
Objective
King Abdullah Economic City (KAEC) is a mega project in Saudi Arabia that was announced in 2005. A new addition to this was the Turquoise World Summer Festival. The objective was to develop a relaunch campaign for KAEC under a Turquoise positioning.
Results
- The campaign was launched on Outdoor & Video across Digital.
- Resulted in 9 M Views & 19 M impressions across YouTube & Social Media.
